World Chocolate Masters World Final

A project I have lost my heart to.... World Chocolate Masters. To this day, I have been working as the all-round project manager of this project, setting up this wonderful production from A to Z. WCM is a brand in itself, a label of quality, a source of inspiration and above all a bringer of talent. World Chocolate Masters is a place where trends are born and where boundaries are explored in abundance. As lead in this project, I am in intense contact with the various stakeholders of the event. On the one hand, I consult the internal committee and external consultants to shape the project, and on the other, I inform and engage the 20 or so local marketing and academy teams involved.

I take care of the day-to-day continuation and coordinate an external agency to take care of communications for this purpose. Together with our internal digital teams, we developed a digital strategy that is now being rolled out further. The tasks below are also part of my responsibilities:

• Internal communication
  Guidance 18 local WCM teams involved: contestants & jury members
  Update calls (individual & global)
• External communication
  Creative digital content creation
  SoMe channels, press releases, Pardot newsletters, website
  Easy to implement toolboxes for local teams, sponsors, press
• Committee meetings
  Define topics to discuss, take notes, define action points, follow up within committee
• Sponsors
  Calls & contact partners & sponsors
  Creation contracts and follow up
• Content competition
  Follow up Rules & Regulations
  Questions from contestants
  Script bootcamp & livestream
  Contact other brand integrations (Mona Lisa, Or Noir, Callebaut)
• National Selections: realization of events in W-Europe (practicals, logistics, samples, setup,…)
• Bootcamp: location hunt, content creation, practical arrangements, designs, AV, Visa applications
• Practicals & logistics World Final (in collab. with F&E)
• Budget follow up